Loyalty Program Types
Loyalty programs aren’t about generating sales benefits but about creating experiences that bring customers closer to the brand. It is important to design loyalty programs according to each business and its customer types.
From building a rapport to strengthening customer relationships, a loyalty program needs to be structured well amalgamating the best of technology, gaming, entertainment and cost-efficient factors for the program to be effective and successful to make your customers delighted brand advocates.
It is crucial to understand the nitty-gritty of your business before adapting to a loyalty program type because retaining old customers is equally or more important than acquiring new ones. Building an emotional connection with the customer through long-term engagement promoting the brand’s identity and rewarding them with the right benefits could give the brand a paradigm shift.