Coalition Loyalty Program
Coalition or shared loyalty programs bring together numerous brands in a partnership. This lets customers enjoy various benefits and incentives since they can earn points through all participating brands and redeem these points at a different participating brand of their choice.
![Coalition loyalty](/sites/default/site-files/coalition_loyalty_program.png)
Features and benefits
As much as designing and implementing a loyalty program, it is essential to create opportunities for customers to interact with the brand and build loyalty thus far.