Gamified Loyalty Programs
Gamified loyalty program is a great way to interact and engage with customers across all digital touch points to retain them and build stronger loyalty foundation.
Features and benefits
Encourage recurring actions
Design engaging activities where the customer will be rewarded with a benefit towards the end of each challenge or activity. To unlock the next level, the user will have to make an action valuable to the brand, repeatedly.
Motivate specific actions
Inspire and incentivize each milestone no matter whether it is small or big. These short journeys between each milestone will give you a better understanding of customer preferences and how they would want to engage with the brand.
Incentivize social engagements
Apart from unlocking challenges and gaining badges, incentivizing customers for their engagements in social media, and curating brand-specific content could increase engagement and motivate brand involvement.
Integrating gaming factors into programs where the customer completes a mission and wins a reward or a badge would be invigorating enough to attract more customers into the program.