By rtnadmin, 18 January, 2023

Gamified Loyalty Programs

Gamified loyalty program is a great way to interact and engage with customers across all digital touch points to retain them and build stronger loyalty foundation.

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Gamified loyalty

Features and benefits

Integrating gamified loyalty program into your business could be a great way to retain your customers and thus motivate purchase and every other engagement with the brand.

Encourage recurring actions

Encourage recurring actions

Design engaging activities where the customer will be rewarded with a benefit towards the end of each challenge or activity. To unlock the next level, the user will have to make an action valuable to the brand, repeatedly.

Motivate specific actions

Motivate specific actions

Inspire and incentivize each milestone no matter whether it is small or big. These short journeys between each milestone will give you a better understanding of customer preferences and how they would want to engage with the brand.

Incentivize social engagements

Incentivize social engagements

Apart from unlocking challenges and gaining badges, incentivizing customers for their engagements in social media, and curating brand-specific content could increase engagement and motivate brand involvement.

Gamification

Gamification

Integrating gaming factors into programs where the customer completes a mission and wins a reward or a badge would be invigorating enough to attract more customers into the program.

Gamified loyalty program examples

Members receive rewards or badges when they complete or unlock a level by completing a series of activities like a mobile game.

The program is ideal for the retail, beauty, and fast fashion industries

  • Wanting to deliver a significant loyalty experience
  • Brands and retailers positioned on community building
  • Brands sharing the same value with their customers
Gamified program examples

How can the gamified loyalty program benefit your business?

Incentivizing purchases through gamification would not only improve purchases but also help brands build stronger rapport with their customers for a longer period of time.

Digital engagement and social sharing

Digital engagement and social sharing

Customers interested in gaming are more likely to be active on social media. This could improve a customer’s digital engagement with the brand and the possibility of them sharing their experiences of the loyalty program more widely and thus encouraging people to join the program and get a membership.

Incentivize participation

Incentivize participation

Customers would feel rewarded for their participation and it wouldn’t cost the brand too. Virtual rewards like scratch points, milestone rewards, etc would be an encouragement to continue participation and spread the word among their peers.

Customer engagement

Customer engagement

Gamification encourages reward-seeking behavior which is a common aspect of human psychology. We tend to check the progress and wait for a milestone to be unlocked after a particular period. This improves the customer’s engagement with the brand which will result in repeat website visits/purchases improving the overall brand experience.

Revitalize your customer loyalty journey delivering next level experience through gamified loyalty program

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