By rtnadmin, 2 January, 2023

Earn and Burn Loyalty Program

The earn and burn loyalty program encourage customers to purchase to grab new rewards and reach milestones. With this program, customers get to earn points for the amount of money they spend.

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Features and benefits

Understanding the program and how it would fit your business is important before integrating the same.

Easy to execute

Earn and burn loyalty program rewards customers based on the value of their consumption made at the business. This makes implementations effortless as it needs no further categorization and all customers get to enjoy equal benefits.

Competitive and convenient

As easy as it could be, the earn and burn program just let customers earn points, pile them up, and then redeem them for customer-desired rewards that are available at the business outlet. Hence, the program becomes easy for customers to understand and more convenient for brands than a discount system.

Value-driven system

With each visit and consumption made at your business outlets, your customer gets rewarded. This encourages them to attain higher value in rewards each time. Brands can however save additional money when these rewards and points are left unclaimed.

Increase footfalls online and offline

Customers either have to sign up and enroll through their mobile/web applications or show their loyalty card at the store or kiosk to redeem a reward that was earned through online or offline purchases, thus incentivizing customer identification.

Earn and burn program examples

On reaching various purchase milestones or when a purchase cycle is completed, customers are entitled to rewards. This could either be a free product or a service that is valid for a particular period.

The program is ideal for the services and the hospitality industry

How can the earn and burn program benefit your business?

The earn and burn is a traditional loyalty program that various companies and sectors still follow for its ease of implementation and management.

Empowered customers

From personalization to hyper-personalization, there are many ways through which you could increase the customer’s rapport with your brand. Understand their needs and wants, let them choose their rewards from the catalog, and then help them tailor a dynamic program in which your customers feel empowered.

Multiple opportunities

With multi-dimensional goals that your businesses hold, your loyalty programs also need to be so. Offering more than one way to earn points could be a great reason for customers to stick to your business.

CSR

Corporate social responsibility has a lot to do with every business. When you offer your customer to join a charity event by donating their loyalty redemption, it strengthens the brand’s image among customers and thus improves customer retention.

Coalition

Curate out-of-the-box programs by partnering with other brands and thus creating a larger spread of rewards for customers to choose from. This not only improves the scope of loyal redemption but also minimizes the financial burden leaving both parties beneficial and happier customers.

Deliver an outstanding customer loyalty experience with the competence of earn and burn program

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