Hybrid Loyalty Programs
A hybrid loyalty program is a combination of two or more loyalty programs customized to cater to precise customer requirements and deliver beyond their expectations. It could be a combination of earn and burn, tiered, perks, or any other loyalty programs to give customers points and classify them into various levels/categories. Apart from this basic hybrid structure, as the brands advance, they could combine advanced programs like coalition programs where partnering with two or more brands is possible.
Features and benefits
Needless to say, two or more loyalty programs together could enhance the loyalty experience that a brand can deliver for its customers.
Amalgamate the best of programs
Each program type might have its limitations. With the hybrid program, you could combine the best features from each program type to tailor a program uniquely for your customers. Incorporate basic functionalities and newer elements to build the best loyalty program.
Curate exclusively for your audience
Combine features from different program types that might interest your target audience. This could make them feel that they are heard and thus feel closer to the brand.
Combine values to your programs
Let your program resonate with your brand’s ethics and values to drive more customers to your program. Supporting sustainability practices or environmental causes is a great way to showcase brand values.
Customize and integrate
Learn what your customers are expecting from your brand and customize your programs accordingly. This would entice customers and increase their affinity towards your brand.