Hybrid Loyalty Programs
A hybrid loyalty program is a combination of two or more loyalty programs customized to cater to precise customer requirements and deliver beyond their expectations. It could be a combination of earn and burn, tiered, perks, or any other loyalty programs to give customers points and classify them into various levels/categories. Apart from this basic hybrid structure, as the brands advance, they could combine advanced programs like coalition programs where partnering with two or more brands is possible.
![Hybrid Loyalty Structure](/sites/default/site-files/hybrid-loyalty-type.png)
Features and benefits
Needless to say, two or more loyalty programs together could enhance the loyalty experience that a brand can deliver for its customers.