Tiered Loyalty Programs
Tiered loyalty programs encourage customers to spend and purchase more starting with basic rewards and increased rewards and benefits as they move up the loyalty ladder.
Features and benefits
Higher value, better status
In the tiered loyalty program, the value of your purchase decides on the benefits and exclusive brand features that you get to experience. The higher the tier, the bigger and better rewards and benefits follow.
Better customer relationship
Benefits based on tiers keep customers intrigued. Reaching reward milestones encourages them to rank up and stay with the brand for a longer period.
Analyze and understand your customer activities and interests depending upon which you can improve your customer experiences. As much as you incentivize them to climb higher tiers, it is important to make sure that they don’t leave the grid too.
Benefits and experiences top notch
Each reward milestone needs to be far better than the previous one fueling the customer interest to climb up the tier. To prevent high spenders from switching midway, tiered experiences should be both well-rewarding and encouraging at the same time.