Lifestyle Loyalty Programs

A lifestyle program is more like rewarding a customer for being themselves. When you encourage and reward a customer based on his/her interests, values, or aspirations, it not only gets you a longtime customer but helps you build your brand advocacy too.

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Features and benefits

A lifestyle program is a great way to boost loyalty by rewarding customers for their positive lifestyle choices like good behavior, sustainability, eco-friendly choices, etc.

Embrace customer interests

Let them know that you sincerely care about them by rewarding them for their lifestyle choices, sustainability interests, or any such factors. Connecting with customers outside the business is an excellent way to build brand advocacy.

Practice what you preach

While you encourage your customers' beliefs and aspirations, it should align with your motto too. Especially if your target customers are millennials and gen Z, be sure to value their beliefs and principles.

Bold brand image

Make a remarkable stance on socio-cultural and environmental issues to let people know your views. This would encourage people to be associated with you and spend money on your products without a second thought.

Lifestyle loyalty examples

Unlock a milestone or reward when a customer takes a lifestyle initiative by walking a specific number of steps/miles. With this, you are encouraging healthy living and your audience’s interests too. In the same way, you could also motivate sustainability by encouraging your customers to drop off their used clothes or return brand packaging to the store. Through this, your customers feel heard, and being rewarded for their actions gives them a positive brand connect.

The program is ideal for Fashion, Electronics, Pharmacy, Activewear, and Athleisure brands.

How can the lifestyle loyalty program benefit your business?

An individual’s lifestyle is determined by their day-to-day affairs and brands that they depend on on a daily basis. And hence, while integrating the lifestyle loyalty program into a business, it is imperative to consider how it could essentially benefit customers of all categories.

Engagement beyond purchase

Recognizing customers with rewards for their activities other than shopping such as working out, recycling and other activities would be a great way to engage customers beyond transactions. It could also be considered as a recognition reward for a customer’s choice to live healthily.

Enhancing brand image

When a brand decides to engage with its customers beyond purchase and encourage their healthy living choice, it will surely boost the brand’s credibility and image for its commitment to supporting and addressing social and environmental concerns.

Stay in customer’s minds

When the brand’s ethics and motto resonate with customers’ beliefs and values, customers tend to stick to the brand for a longer period of time. This feeling of genuine care and appreciation would help the brand stay in customers’ minds.

Give your brand new identity and improved credibility with the lifestyle loyalty program

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