Winston-Salem is known for its dual heritage and is referred to as the 'Twin City’. It is the fifth most populous city in North Carolina. The economy of the city thrives on major innovative projects in healthcare and biomedical research. Cost-friendly housing expenses and a thriving cultural scene are some factors that attract investors to Winston-Salem.
The real estate market of Winston Salem is promising due to rental and residential property demands. This blog gives a detailed overview of some of the best real estate companies in Winston Salem and how these firms are catering to market demands by integrating the right tech solutions.
List of the top real estate companies in Winston Salem
Given below are some of the leading real estate companies in Winston Salem which are shaping the infrastructural development of the region.
| # | Company Name | Website | Established Year | Full Address | Key Services |
|---|---|---|---|---|---|
| 1 | Berkshire Hathaway HomeServices | bhhs.com | 2014 | 110 Oakwood Dr. Ste. 110, Winston Salem, NC | Brokerage, relocation, property management, mortgage |
| 2 | Coldwell Banker | coldwellbanker.com | 1906 | 411 West 4th Street, Winston Salem, NC | Brokerage |
| 3 | eXp Realty | exprealty.com | 2009 | 380 Knollwood St suite m, Winston Salem, NC | Brokerage |
| 4 | Keller Williams Realty | kw.com | 1983 | 1100 South Stratford Road, Winston Salem, NC | Brokerage |
| 5 | NAI Global | naiglobal.com | 1978 | 250 W. First Street, Suite 301, Winston Salem, NC | Brokerage, property management, development, consulting |
| 6 | Howard Hanna | howardhanna.com | 1957 | 370 Knollwood Street, Suite 300, Winston Salem, NC | Brokerage, mortgage, insurance, property management, relocation |
| 7 | Realty ONE Group | realtyonegroup.com | 2005 | 302 S Stratford Rd Ste C, Winston Salem, NC | Brokerage |
| 8 | ERA Real Estate | era.com | 1972 | 751 W. 4th Street, Winston Salem, NC | Brokerage |
| 9 | Leonard Ryden Burr Real Estate | lrbrealestate.com | 2004 | 201 S Stratford Rd, Winston Salem, NC | Brokerage, relocation |
| 10 | Meridian Realty Group | meridianrealty.com | 1986 | 47 S Cherry St, Winston Salem, NC | Brokerage, advisory, property management |
An overview of the top 5 Winston Salem companies
Berkshire Hathaway HomeServices
Website: bhhs.com
Headquarters: West Des Moines, Iowa
Established Year: 2012
Key Person: Vince Leisey - President
Core Services: Real estate brokerage
Awards: Won 'Real Estate Agency Brand of the Year' in the annual Harris Poll EquiTrend® study, 2020
Coldwell Banker
Website: coldwellbanker.com
Headquarters: Madison, New Jersey
Established Year: 1906
Key Person: Jason Waugh - President
Core Services: Real estate brokerage
Awards: Winner of 2024 MarCom Award
eXp Realty
Website: exprealty.com
Headquarters: Bellingham, Washington
Established Year: 2009
Key Person: Glenn Sanford - Founder, Chairman and CEO
Core Services: Real estate brokerage
Awards: Won Bravo Growth Award 2023 by Direct Selling News
Keller Williams Realty
Website: kw.com
Headquarters: Austin, Texas
Established Year: 1983
Key Person: Gary Keller - Executive Chairman
Core Services: Real estate brokerage, consultancy & investing
Awards: Awarded No. 1 Real Estate Franchise in the U.S. by T3 Sixty
NAI Global
Website: naiglobal.com
Headquarters: New York, NY
Established Year: 1978
Key Person: Alexander C. Waddey - President & CEO
Core Services: Brokerage, property management, development, consulting
Awards: N/A
Real estate market overview of Winston Salem
Redfin reports the average sale price of a Winston-Salem house at $280,000 for July 2025 with a 1.8% down compared to last year. This median price is 37% lower than the national average. Redfin also recorded a 7.4% increase in the average sale price per square foot from last year in Winston-Salem at $171 in July 2025. The pro-business policies of the city are boosting property demand by attracting many investors.
The housing market is somewhat competitive due to low inventory and fast sales. Popular neighborhoods like Ardmore and Buena Vista offer potential for long-term investment. Redevelopment projects are contributing to the growth potential of regions like the West End. Commercial investors are interested due to the promising opportunities available in the local manufacturing sector.
Winston Salem housing & rental trends July 2025
| Metric | Value |
|---|---|
| Median home sale price | $280,000 |
| Year-over-Year home price change | -1.8% |
| Average rent | $1,687 |
| National average rent | $2,072 |
| Year-over-Year rent change | +5.9% |
| Homes sold | 275 |
| Average days on market | 34 days |
| Median sale price vs. National average | 37% lower |
| Overall cost of living vs. National average | 7% lower |
| Buyers looking to move out of Winston Salem | 30% (May– Jul 2025) |
| Buyers looking to stay in Winston Salem | 70% (May–Jul 2025) |
Source: Redfin, Zillow
People are moving to Winston-Salem from
| # | Inbound Metros | Net inflow May '25 - Jul '25 |
|---|---|---|
| 1 | Washington, DC | 416 |
| 2 | New York, NY | 339 |
| 3 | San Antonio, TX | 244 |
| 4 | Los Angeles, CA | 193 |
| 5 | Boston, MA | 138 |
| 6 | Atlanta, GA | 111 |
| 7 | Philadelphia, PA | 104 |
| 8 | Miami, FL | 91 |
| 9 | Chicago, IL | 77 |
| 10 | Seattle, WA | 76 |
Source: Redfin
How to choose the best real estate company in Winston-Salem?
Proper research must be done before deciding to work with a real estate firm. The best real estate companies in Winston-Salem have some key features that set them apart from the crowd:
- Local market knowledge: Top firms have detailed expertise on developing neighborhoods and zoning laws.
- Tech solutions: Implementing tech solutions like a growth platform for real estate provides companies with structured lead segmentation and team collaboration. This also provides scalable features to handle evolving business demands.
- Proven track record: A consistent performance record with satisfied customer reviews is proof of reliable business operations.
- Customer-friendly services: Expert firms help with portfolio management by handling rental deals and property transactions.
Tech solutions in real estate
The dynamic nature of the market requires constant renovation. To ensure customer satisfaction, best real estate companies in USA are adopting innovative tech solutions. The shift from traditional methods like newspaper advertisements and telephone marketing has significantly improved the sales outcome of the companies. Some of the promising tech developments in the market are given below:
- Cloud-based platforms: They enable mobile accessibility for quick and efficient transactions. Real-time communication with clients is possible through mobile apps for sharing contracts and updating listings.
- Analytics dashboards: Proper market insights help to predict neighborhood trends and analyze sales data. This further helps agents to provide clients with accurate data projections on rental yields and property appreciation.
- CRM tools: Features like automated follow-ups and streamlined lead management make an advanced real estate CRM platform essential for modern firms. These tools boost team productivity by freeing up their time to focus more on core activities.
- Virtual touring: For remote clients, top Winston Salem real estate firms provide 3D walkthroughs and drone photography services. This helps clients save time and resources by giving an interactive experience.
Advantages of working with tech-driven real estate companies
Adopting tech solutions has changed the business operations of the top real estate companies in North Carolina. This helps firms boost productivity with faster deal closings and increased customer satisfaction. Buyers also benefit largely from these tech integrations because of many advantages:
- Digital property listings help clients get easy access to relevant data for making informed decisions.
- Transparent online transactions enable quick decision-making for swift business operations.
- Interactive technology creates better visualization for clients to enhance overall customer experience.
- Personalized suggestions are given by virtual assistants after analyzing client preferences.
- 24-hour customer support through AI chatbots clears customer queries on the spot.
- Timely reminders and notifications regarding deadlines ensure an automated workflow for efficient time management.
Staying ahead
Choosing the right real estate company is crucial in the competitive market of Winston Salem. Buyers can benefit from the expert advice of these firms in order to make profitable deals. Investors can utilize the services of these companies to invest in a neighborhood with growth potential to yield rental profit.
The success of a business deal entirely depends on making informed decisions. A firm that has adopted software solutions will guide clients to make valuable decisions for the future.
Disclaimer: Retyn does not promote or support any of the companies or services mentioned in the list. The data presented is compiled through online and market research and does not reflect our priorities in any manner.
