Madison is the second largest city in Wisconsin and is known for its distinct historical and cultural heritage. The landscaped lakeshores and bicycle paths add to the beauty of the region. Madison’s economy thrives on agricultural production, with food processing as the major industry. The city also benefits from its manufacturing and service industries.
Redfin states the average sale price of a Madison house at $445,000 on July 2025, which is 4.7% up from last year. With this trend, the market remains competitive with a strong demand for rental and residential properties. This blog gives a detailed analysis of the top real estate companies in Madison and how these firms are adapting tech solutions to meet customer demands.
List of the top real estate companies in Madison, WI
Navigating the competitive market of Madison needs a proper strategy. Given below is a list of some of the top real estate companies in Madison:
| # | Company Name | Website | Established Year | Full Address | Key Services |
|---|---|---|---|---|---|
| 1 | Keller Williams Realty | kw.com | 1983 | 555 Zor Shrine Place, Madison, WI | Brokerage |
| 2 | Colliers | colliers.com | 1971 | 2501 W Beltline Hwy, Suite 505, Madison, WI | Brokerage, development, management, valuation |
| 3 | Newmark | nmrk.com | 1929 | 4602 S Biltmore Ln, Suite 117, Madison, WI | Property management, tenant representation, consultation |
| 4 | NAI Global | naiglobal.com | 1978 | 4146 Veith Avenue, Madison, WI | Brokerage, property management, development, consulting |
| 5 | Lee & Associates | lee-associates.com | 1979 | 800 W Broadway, Suite 500, Madison, WI | Brokerage, property management, vendor management |
| 6 | CBRE | cbre.com | 1906 | 10 E Doty St, Suite 410, Madison, WI | Brokerage, property management, consultancy |
| 7 | First Weber | firstweber.com | 1971 | 5250 East Terrace Drive, Madison, WI | Brokerage, mortgage, insurance, relocation |
| 8 | Restaino & Associates | restainohomes.com | 2008 | 137 E Wilson Street, Suite 102, Madison, WI | Brokerage, relocation, property management, mortgage |
| 9 | Lauer Realty Group | lauerrealtygroup.com | 2001 | 2229 Atwood Ave, Madison, WI | Brokerage |
| 10 | Sprinkman Real Estate | sprinkmanrealestate.com | 1994 | 622 W Washington Ave, 100 Madison, WI | Brokerage, relocation, property management |
An overview of the top 5 Madison companies
Keller Williams Realty
Website: kw.com
Headquarters: Austin, Texas
Established Year: 1983
Key Person: Gary Keller - Executive Chairman
Core Services: Real estate brokerage, consultancy & investing
Awards: Awarded No. 1 Real Estate Franchise in the U.S. by T3 Sixty
Colliers
Website: colliers.com
Headquarters: Toronto, Ontario
Established Year: 1971
Key Person: Gil Borok - President & CEO
Core Services: Brokerage, development, management, valuation
Awards: Named one of Forbes’ World’s Best Employers 2024
Newmark
Website: nmrk.com
Headquarters: New York, NY
Established Year: 1929
Key Person: Barry M. Gosin - CEO
Core Services: Property management, tenant representation, consultation
Awards: Named the world’s Best Commercial Real Estate Consultant by Euromoney
NAI Global
Website: naiglobal.com
Headquarters: New York, NY
Established Year: 1978
Key Person: Alexander C. Waddey - President & CEO
Core Services: Brokerage, property management, development, consulting
Awards: N/A
Lee & Associates
Website: lee-associates.com
Headquarters: Westlake Village, California
Established Year: 2008
Key Person: Jeffrey Rinkov - CEO
Core Services: Brokerage, property management, vendor management
Awards: Won “SC Best in Business” Award for Best Commercial Real Estate Firm in South Carolina 2021
Madison housing & rental trends July 2025
| Metric | Value |
|---|---|
| Median home sale price | $445,000 |
| Year-over-Year home price change | +4.7% |
| Average rent | $1,586 |
| National average rent | $2,072 |
| Year-over-Year rent change | +4% |
| Homes sold | 269 |
| Average days on market | 33 days |
| Median sale price vs. National average | 0% lower |
| Overall cost of living vs. National average | 5% higher |
| Buyers looking to move out of Madison | 30% (May– Jul 2025) |
| Buyers looking to stay in Madison | 70% (May–Jul 2025) |
Source: Redfin, Zillow
People are moving to Madison from
| # | Inbound Metros | Net inflow May '25 - Jul '25 |
|---|---|---|
| 1 | Chicago, IL | 829 |
| 2 | Milwaukee, WI | 279 |
| 3 | Omaha, NE | 72 |
| 4 | Kansas City, MO | 57 |
| 5 | San Francisco, CA | 55 |
| 6 | Washington, DC | 49 |
| 7 | Wichita, KS | 47 |
| 8 | Los Angeles, CA | 45 |
| 9 | La Crosse, WI | 38 |
| 10 | Boston, MA | 29 |
Source: Redfin
Factors fueling Madison's real estate growth
Some of the major factors contributing to the growth of real estate in Madison can be attributed to the following:
- Economic growth: The numerous employment opportunities offered by the city attract new residents every year. Growth possibilities are abundant in the healthcare and education fields.
- Educational opportunities: The University of Wisconsin-Madison is a standard for quality education. The student population here is the reason behind the demand for rental property.
- Infrastructure projects: The developments in the transportation sector have improved the accessibility of the area.
- Lifestyle: Madison has many opportunities for outdoor and community activities. The culinary scene of the place adds a feather to the cap.
Popular real estate areas of Madison
The following neighborhoods offer diverse investment opportunities for investors in Madison:
- Atwood and Schenk-Atwood: These neighborhoods have long-term potential for property values.
- Downtown Madison: The area is the perfect choice for professionals and students. There is a rising demand for condos and mixed-use developments here.
- Near West Side: This is an apt choice for long-term residents. Houses with strong appreciation rates are available here.
- Capitol East District: The right place for new constructions and tech companies as the place has promising commercial opportunities.
- University District: Offers plenty of growth possibilities for investors interested in student housing.
How to select the best real estate company in Madison?
Partnering with the top Madison real estate companies is crucial to choosing the right property aligned with your goals. Here are some factors to consider while choosing one:
- Local expertise: A company with in-depth local market knowledge can help clients secure the right deal.
- Networks: A firm with valuable market connections can give clients networking access to top real estate professionals.
- Tech integration: Top firms facilitate lead management and customer support by leveraging software tools like a growth platform for real estate to enhance productivity.
- Analytics: Implementing analytics tools for trend prediction can help with better decisions.
Contribution of real estate companies in Madison's development
The role of real estate companies in Madison’s growth is significant. These firms lead the execution of development projects that contribute to the city’s commercial growth. They also help clients secure valuable deals. Their expertise extends to residential and commercial property management.
he right guidance from the best real estate companies in USA provides investors with an in-depth market analysis of the region. Buyers can secure their dream properties, and sellers can maximize their potential. The expertise offered by these firms has a huge role in the city’s development.
Tech application in real estate
Gone are the days of paper records and marketing calls. Top real estate companies in Wisconsin are adopting innovative tech solutions to manage deals.
- CRM platforms: An advanced real estate CRM platform enables quick capture and conversion of leads. It further centralizes client data with options for automated follow-up management.
- Data analytics: AI-powered tools can be used to track increasing rental demand along with analytics dashboards to access real-time market insights.
- Digital tours: Augmented virtual reality and 3D walkthroughs offer online touring options for remote clients. Digital ad targeting and marketing campaigns can be used to reach a diverse customer base.
Innovative future of Madison
Madison provides a diverse real estate market environment for purchasers and investors. Partnering with Madison real estate firms that offer innovative tech solutions helps in overall business efficiency. Satisfied clients are the factor that ultimately decides the success of a business.
Disclaimer: Retyn does not promote or support any of the companies or services mentioned in the list. The data presented is compiled through online and market research and does not reflect our priorities in any manner.
