Over the last decade, Wisconsin’s real estate market has improved a lot due to increased economic activity, population growth and expanding settlements in towns and suburbs. In Zillow’s data, the median home price in Wisconsin has risen by 4.8% in the past year to $328,778. The demand in Milwaukee, Madison and Green Bay is growing, thanks to millennial buyers, remote workers, and interstate migration.
As momentum grows, real estate companies in Wisconsin are leading the way by facilitating transactions for buyers, sellers and investors as trends shift. Most of these companies follow the same standards and practices as the leading 100 real estate companies in the USA, showing their aim for excellence.
List of Wisconsin real estate firms
Discover trusted Wisconsin real estate firms with deep local expertise and reliable service. These firms are dedicated to helping buyers, sellers and investors thrive in the state's ever-changing market.
| # | Company Name | Website | Established Year | Full Address | Key Services |
|---|---|---|---|---|---|
| 1 | Coldwell Banker | coldwellbanker.com | 1906 | 288 Matterhorn Trail, Nekoosa, Wisconsin | Brokerage |
| 2 | Keller Williams Realty | kw.com | 1983 | 555 Zor Shrine Place, Madison, Wisconsin | Brokerage |
| 3 | Colliers | colliers.com | 1971 | 2501 W Beltline Hwy, Suite 505, Madison, Wisconsin | Brokerage, development, management, valuation |
| 4 | CBRE | cbre.com | 1906 | 790 North Water Street, Suite 1800, Milwaukee, Wisconsin | Brokerage, property management, consultancy |
| 5 | JLL | jll.com | 1999 | 250 East Wisconsin Avenue, Milwaukee, Wisconsin | Brokerage, property management, consultancy |
| 6 | Newmark | nmrk.com | 1929 | 3725 N 126th St, Unit M, Brookfield, Wisconsin | Property management, tenant representation, consultation |
| 7 | Shorewest | shorewest.com | 1946 | 17450 W North Ave., Brookfield, Wisconsin | Brokerage, relocation, finance, valuation |
| 8 | First Weber | firstweber.com | 1971 | 5250 East Terrace Drive, Madison, Wisconsin | Brokerage, relocation, market analysis, valuation |
| 9 | Realty Executives Southeast | realtyexecutives.com | 2015 | 431 W Main St, Waukesha, Wisconsin | Brokerage |
| 10 | Founders 3 | founders3.com | 2017 | Milwaukee, Wisconsin | Brokerage, property management |
An overview of the top 5 Wisconsin real estate companies
Coldwell Banker
Website: coldwellbanker.com
Headquarters: Madison, New Jersey
Established Year: 1906
Key Person: Jason Waugh - President
Core Services: Real estate brokerage
Awards: Winner of 2024 MarCom Award
Keller Williams Realty
Website: kw.com
Headquarters: Austin, Texas
Established Year: 1983
Key Person: Gary Keller - Executive Chairman
Core Services: Real estate brokerage, consultancy & investing
Awards: Awarded No. 1 Real Estate Franchise in the U.S. by T3 Sixty
Colliers
Website: colliers.com
Headquarters: Toronto, Ontario
Established Year: 1971
Key Person: Gil Borok - President & CEO
Core Services: Brokerage, development, management, valuation
Awards: Named one of Forbes’ World’s Best Employers 2024
CBRE
Website: cbre.com
Headquarters: Dallas, Texas
Established Year: 1906
Key Person: Bob Sulentic - CEO
Core Services: Real estate brokerage, valuation & advisory
Awards: Won Gold in the 2024 MUSE Creative Awards
JLL
Website: jll.com
Headquarters: Chicago, Illinois
Established Year: 1999
Key Person: Christian Ulbrich - CEO
Core Services: Brokerage, property management, consultancy
Awards: Ranked as the world’s leading hotel investment advisor in 2024
Overview of Wisconsin's real estate market
The real estate market in Wisconsin keeps performing well despite challenges like inflation and high mortgage rates. As demand is high and listings are low, particularly in Madison and other university towns, the market is strong. The surge in tech jobs in Madison is encouraging new residents and businesses to invest in the region.
Key trends shaping the market are:
- Expansion of suburban regions as remote work becomes mainstream.
- Growth in rental activity within university towns and metro areas.
- Escalating demand for lakefront and vacation properties in northern regions.
Role of top real estate companies in Wisconsin’s real estate market
Top real estate companies in Wisconsin do more than handle home sales—they guide their clients, help with marketing and support the community. They assist clients in completing complicated transactions, help developers launch new projects and promote responsible zoning that aligns with community needs.
These firms provide data-driven insights on pricing and market trends, helping buyers and investors make informed decisions. When paired with tools like a custom real estate growth platform, these insights become even more valuable, allowing companies to efficiently manage projects, analyze data, and uncover new investment opportunities in a fast-moving market.
Why top real estate companies are thriving in Wisconsin
Several forces are accelerating the growth of leading real estate companies in the state.
Strategic location coverage: Businesses are making efforts to become more accessible to both urban and rural clients.
Evolving consumer expectations: Clients want fast, tech-enabled, personalized service, from virtual tours to digital consultations.
Strong local reputation: Deep-rooted relationships and local involvement build trust and client loyalty.
Investor confidence: Companies offering comprehensive investment support—acquisition, management, and more—are seeing strong growth.
The role of technology in Wisconsin's real estate sector
Top firms are using digital tools to simplify their operations and keep clients satisfied. With features like virtual tours, smart pricing tools, and tailored CRM system for real estate industry, agents can efficiently manage relationships and follow-ups. Among the most important inventions are:
- The use of AI to get accurate estimates for property prices.
- Virtual tours and 3D walkthroughs to attract remote buyers.
- Cloud-based CRMs to easily manage client communication and follow-ups.
- Predictive analytics for identifying trends and investment opportunities.
- E-Signature platforms like DocuSign to make signing and completing transactions effortless and hassle free.
Choosing the right real estate company in Wisconsin
Choosing the best partner for real estate can have a huge impact on your experience and understanding of the process. People involved in buying, selling or investing should keep these factors in mind.
- Does your firm understand the details of your target area well?
- Do they offer technology-based services for better convenience?
- How will they communicate and support you from beginning to end?
- What feedback does their past clients share on the internet?
Being well prepared and posing the right questions will guide you towards a company whose vision aligns with yours.
Growth opportunities in Wisconsin's real estate sector
Wisconsin’s expanding suburbs, rising investor interest, and tech-driven services present strong growth opportunities. With the right partner, buyers, sellers, and investors can tap into stable returns and long-term value in this evolving market.
Disclaimer: Retyn does not promote or support any of the companies or services mentioned in the list. The data presented is compiled through online and market research and does not reflect our priorities in any manner.
