In Portland, finding the right home is like finding your favorite hiking trail. It is very personal and will vary depending on your own lifestyle. In a city lovingly referred to as the City of Roses, every neighborhood thrives with its own unique character that provides something distinctive in terms of atmosphere, culture and everyday amenities.
Navigating this landscape can be overwhelming, especially with so many diverse neighborhoods, market fluctuations and personal considerations. You don’t have to figure out Portland’s real estate market alone. Trusted real estate companies in Portland are here to help, and some of them have even earned recognition among the top real estate companies in the USA. This demonstrates that the agents are balancing national credibility with deep local care.
List of Portland real estate companies
Below is a section of reputable real estate companies in Portland that help homebuyers and sellers navigate the market with clarity and confidence.
| # | Company Name | Website | Established Year | Full Address | Key Services |
|---|---|---|---|---|---|
| 1 | Sotheby’s International Realty | sothebysrealty.com | 1982 | 500 NE Irving Street, #110, Portland, OR | Brokerage |
| 2 | Windermere | windermere.com | 1946 | 2105 NE Cesar E Chavez Blvd, Suite 220, Portland, OR | Brokerage, property management, relocation |
| 3 | Coldwell Banker | coldwellbanker.com | 1906 | 721 NW 9th Ave. Ste. 250, Portland, OR | Brokerage |
| 4 | RE/MAX | remax.com | 1973 | 541 NE 20th Ave Ste 210, Portland, OR | Brokerage |
| 5 | John L. Scott | johnlscott.com | 1931 | 1205 NE Martin Luther King, Jr. Blvd, Portland, OR | Brokerage, valuation, relocation |
| 6 | The Agency | theagencyre.com | 2011 | 500 SW 116 Ave, Portland, OR | Brokerage, relocation, valuation |
| 7 | Kidder Mathews | kidder.com | 1969 | 101 SW Main Street, Suite 1200, Portland, OR | Brokerage, property management, valuation |
| 8 | Colliers | colliers.com | 1971 | 851 SW 6th Avenue, Suite 1600, Portland, OR | Brokerage, development, management, valuation |
| 9 | CBRE | cbre.com | 1906 | Wells Fargo Center 1300 SW Fifth Avenue, Suite 3500, Portland, OR | Brokerage, property management, consultancy |
| 10 | JLL | jll.com | 1999 | 1120 NW Couch Street, Portland, OR | Brokerage, property management, consultancy |
| 11 | Cushman & Wakefield | cushmanwakefield.com | 1917 | 200 S.W. Market Street, 200 Market Building, Portland, OR | Brokerage, development, management, valuation |
| 12 | Premiere Property Group | premierepropertygroup.com | 2009 | 4743 NE Fremont St, Portland, OR | Brokerage, property management |
| 13 | MORE Realty | morerealty.com | 2015 | 16037 SW Upper Boones Ferry Rd, Suite 150, Portland, OR | Brokerage |
| 14 | Urban Nest Realty | urbannestpdx.com | 2011 | 6336 NE Sandy Blvd, Portland, OR | Brokerage |
| 15 | Living Room Realty | livingroomre.com | 2008 | SE 421 SE 10th Ave Portland, OR | Brokerage, maintenance, relocation |
An overview of the top 5 Portland real estate companies
Sotheby’s International Realty
Website: sothebysrealty.com
Headquarters: Madison, New Jersey
Established Year: 1976
Key Person: Philip A. White, Jr. - President & CEO
Core Services: Real estate brokerage
Awards: Named the Best Real Estate Website in the People's Choice Category in the 25th Annual Webby Awards
Windermere
Website: windermere.com
Headquarters: Seattle, Washington
Established Year: 1946
Key Person: Geoff Wood - CEO
Core Services: Brokerage, property management, relocation
Awards: Received the 'Most Innovative Brokerage Award' from Leading Real Estate Companies of the World®
Coldwell Banker
Website: coldwellbanker.com
Headquarters: Madison, New Jersey
Established Year: 1906
Key Person: Jason Waugh - President
Core Services: Real estate brokerage
Awards: Winner of 2024 MarCom Award
RE/MAX
Website: remax.com
Headquarters: Denver, Colorado
Established Year: 1973
Key Person: Josh Bolgren - Senior Vice President
Core Services: Real estate brokerage & legislation
Awards: RE/MAX team won 2024 Inman Innovator Award for ‘Most Innovative Team’
John L. Scott
Website: johnlscott.com
Headquarters: Bellevue, Washington State
Established Year: 1931
Key Person: J. Lennox Scott - Chairman and CEO
Core Services: Brokerage, valuation, relocation
Awards: Ranked 19th in the top Power Broker firms by sales volume 2025
Portland’s real estate market trends
Redfin reports that the current state of Portland’s median home price as of June 2025 is $555K. There is a 5.7% increase in home prices compared to last year, which suggests that the market is growing but stable.
Homes are selling quickly with an average of 15 days on the market, indicating steady demand. However, there is a slight dip in the sales volume with 721 homes sold compared to 732 in June 2024, indicating buyers could be more cautious or inventory is limited.
Out-of-state residents, particularly from California are moving to Portland, keeping the demand healthy. While the Portland's housing market is competitive it is gradually becoming more balanced. Sellers can expect continued interest, but buyers have more leverage and time to make decisions.
How to choose the right Portland real estate firm
To find a good real estate firm, start by doing some research online and consider the following factors.
Neighborhood expertise
From urban condos downtown to Craftsman-style homes in Portland’s Southeast, Portland’s real estate market is as diverse as its people. Choose firms that specialize the micro-markets—where price trends shift block by block.
Certifications and reputation
Look for firms affiliated with the Oregon Real Estate Agency or the National Association of Realtors as these affiliations demonstrate trustworthiness and credibility.
Consultation
Before choosing a firm, take advantage of a free consultation to discuss your needs and assess their approach to client service.
Tech integration
Portland's top real estate firms use smart tools to make the buying and selling process more efficient. The process is quicker and more transparent, with secure digital documentation, AI-driven home recommendations, and virtual tours. Leading firms also rely on special software like a growth platform tailored for real estate which offers features like smart lead scoring, automated follow-ups, and performance analytics. These enable agents to focus on serious buyers, close deals faster and build stronger client relationships.
Smart technology elevating the real estate experience in Portland
In the real estate sector, technology is no longer a mere convenience but a key to enhance a better experience for both buyers and sellers.
Take smart homes, for example. Features such as motion-sensor lighting, remote-controlled climate settings and app-managed security systems, which appeal to many modern buyers. These comforts improve daily living and increase a property’s long-term value, especially for homeowners who care about energy efficiency and tech-driven lifestyles.
On the transaction side, tools like blockchain are starting to make an impact. They can minimize fraud by leaving a digital trail of paperwork and make transparency part of the closing process, which benefits both buyers and sellers.
Behind the scenes, agents are integrating a CRM designed specifically for real estate businesses with marketing tools like email platforms, social media channels and ad campaigns enabling targeted outreach. This streamlines marketing workflows and ensures consistent, personalized communication across all touchpoints.
Together, these technologies are making the real estate experience not only quicker but also more user-friendly and reliable.
Growth opportunities in Portland real estate
Portland offers both scenic beauty and significant economic and lifestyle advantages, attracting talent from industries like technology, creative fields, and green energy. This influx is bringing economic growth and increasing housing demand.
Portland is considered a strong long-term investment destination. More people are migrating to the city, which is creating a demand for both rentals and ownership. Many of the top real estate companies in Oregon are actively leveraging this growth to expand their business through smart platforms to track market trends and craft data-backed strategies. Success in Portland's real estate market isn't just about selling—it's about timing decisions with smart insights and offering personalized service.
Disclaimer: Retyn does not promote or support any of the companies or services mentioned in the list. The data presented is compiled through online and market research and does not reflect our priorities in any manner.
