Lincoln is named after the 16th president of the USA, Abraham Lincoln. It is the second most populous city in Nebraska. The city’s economy is defined by its manufacturing and service industries. Museums and art galleries in the region add to its cultural element. Lincoln has a steady population growth with its modern infrastructure blended with historical elements.
Buyers and investors find the city appealing because of its affordable nature. The potential of the city as a government center also adds to its strong rental demand. This blog gives an overview of the best real estate companies in Lincoln and how these firms are adapting tech solutions to serve the market demands.
List of the top real estate companies in Lincoln, NE
Given below is a list of the leading Lincoln real estate companies. These companies contribute largely to the developing infrastructure of the city.
| # | Company Name | Website | Established Year | Full Address | Key Services |
|---|---|---|---|---|---|
| 1 | Keller Williams Realty | kw.com | 1983 | 301 S 70th Street, Lincoln, NE | Brokerage |
| 2 | RE/MAX | remax.com | 1973 | 4141 Pioneer Woods Drive, Ste 114, Lincoln, NE | Brokerage |
| 3 | Coldwell Banker | coldwellbanker.com | 1906 | 4230 Pioneer Woods Drive, Lincoln, NE | Brokerage |
| 4 | Lee & Associates | lee-associates.com | 1979 | 200 South 21st Street, Suite A113, Lincoln, NE | Brokerage, property management, vendor management |
| 5 | Berkshire Hathaway HomeServices | bhhs.com | 2014 | 5605 N Street, Suite 100, Lincoln, NE | Brokerage, relocation, property management, mortgage |
| 6 | NAI Global | naiglobal.com | 1978 | 1248 O Street, Suite 550, Lincoln, NE | Brokerage, property management, development, consulting |
| 7 | Home Real Estate | homerealestate.com | 1938 | 5322 O Street, Lincoln, NE | Brokerage, property management, relocation |
| 8 | Nebraska Realty | nebraskarealty.com | 1993 | 7321 Plaza Ct, Suite 201, Lincoln, NE | Brokerage, valuation |
| 9 | Woods Bros Realty | woodsbros.com | 1889 | 7811 Pioneers Blvd, Lincoln, NE | Brokerage, relocation, property management, insurance |
| 10 | BancWise Realty | bancwise.com | 1997 | 6120 Apples Way #100, Lincoln, NE | Brokerage |
An overview of the top 5 Lincoln companies
Keller Williams Realty
Website: kw.com
Headquarters: Austin, Texas
Established Year: 1983
Key Person: Gary Keller - Executive Chairman
Core Services: Real estate brokerage, consultancy & investing
Awards: Awarded No. 1 Real Estate Franchise in the U.S. by T3 Sixty
RE/MAX
Website: remax.com
Headquarters: Denver, Colorado
Established Year: 1973
Key Person: Josh Bolgren - Senior Vice President
Core Services: Real estate brokerage & legislation
Awards: RE/MAX team won 2024 Inman Innovator Award for ‘Most Innovative Team’
Coldwell Banker
Website: coldwellbanker.com
Headquarters: Madison, New Jersey
Established Year: 1906
Key Person: Jason Waugh - President
Core Services: Real estate brokerage
Awards: Winner of 2024 MarCom Award
Lee & Associates
Website: lee-associates.com
Headquarters: Westlake Village, California
Established Year: 2008
Key Person: Jeffrey Rinkov - CEO
Core Services: Brokerage, property management, vendor management
Awards: Won “SC Best in Business” Award for Best Commercial Real Estate Firm in South Carolina 2021
Berkshire Hathaway HomeServices
Website: bhhs.com
Headquarters: West Des Moines, Iowa
Established Year: 2012
Key Person: Vince Leisey - President
Core Services: Real estate brokerage
Awards: Won 'Real Estate Agency Brand of the Year' in the annual Harris Poll EquiTrend® study, 2020
Reasons behind Lincoln’s growing real estate market
There are many factors responsible for Lincoln's real estate demand. These include affordable living costs, strong economic growth, and an active job market. According to the top real estate companies in Nebraska, the presence of a family-friendly local community with excellent educational and healthcare institutions makes the city attractive to new residents.
As one of the top-ranking cities in the United States, Lincoln offers various growth opportunities. The University of Nebraska-Lincoln and tech startups boost the job market in the region. Partnering with the top Lincoln real estate firms will help investors to attain long-term goals in the market.
Real estate market trends of Lincoln in 2025
Redfin observes the housing market of Lincoln as quite competitive. The current market inventory is tight, as houses on average sell in the city after 17 days compared to 13 days last year. The median sale price of a house is at $295,000 in July 2025, with a drop of 3.8% from last year.
Zillow reports that the average rent in Lincoln is affordable at $1,308 when compared to the national average of $2072. In July 2025, a total of 387 houses were sold compared to 374 homes last year. Areas like West Lincoln witnessed a rising demand for commercial residential properties.
Lincoln housing & rental trends July 2025
| Metric | Value |
|---|---|
| Median home sale price | $295,000 |
| Year-over-Year home price change | -3.8% |
| Average rent | $1,308 |
| National average rent | $2,072 |
| Year-over-Year rent change | +3.1% |
| Homes sold | 387 |
| Average days on market | 17 days |
| Median sale price vs. National average | 34% lower |
| Overall cost of living vs. National average | 6% lower |
| Buyers looking to move out of Lincoln | 43% (May– Jul 2025) |
| Buyers looking to stay in Lincoln | 57% (May–Jul 2025) |
Source: Redfin, Zillow
People are moving to Lincoln from
| # | Inbound Metros | Net inflow Feb '25 - Apr '25 |
|---|---|---|
| 1 | Denver, CO | 61 |
| 2 | Kansas City, MO | 46 |
| 3 | Chicago, IL | 14 |
| 4 | Los Angeles, CA | 13 |
| 5 | Seattle, WA | 7 |
| 6 | San Diego, CA | 7 |
| 7 | Kearney, NE | 7 |
| 8 | Washington, DC | 6 |
| 9 | Las Vegas, NV | 5 |
| 10 | Charleston, SC | 4 |
Source: Redfin
Different sectors of Lincoln’s real estate market
Lincoln has a diverse real estate sector with many promising opportunities for real estate agents and investors.
- Residential: Single-family homes and multi-family housing apartments provide steady rental income with high ROI.
- Industrial: Buildings like warehouses, manufacturing units, and distribution centers can be used for a wide range of industrial purposes.
- Commercial: Offices and retail shopping complexes offer long-term investment growth for businesses.
What are the major challenges faced by Lincoln real estate firms?
The competitive market of Lincoln cannot survive on traditional business operations. This is where innovative tech solutions gain relevance in the market. Given below are some common challenges faced by Lincoln real estate companies:
- Client management: Most of the time real estate companies face challenges in providing organized communication and transaction services to users. Customizable tech solutions are significant in this scenario for giving users a smooth experience.
- Regulatory challenges: Firms are required to align with compliance regulations of cities. Following environmental and zonal laws helps in developing sustainable solutions.
- Market competition: The competitive market environment needs digital solutions to manage customer demands and rising prices.
How is technology shaping the Lincoln real estate companies?
Tech solutions are a deciding factor determining the outcome of business operations. The best real estate companies in USA use these tools to streamline workflows and ensure client satisfaction. Given below are some key tech features bringing innovation into the real estate landscape of Lincoln:
- Real estate CRM tools: Implementation of an intuitive real estate CRM platform accelerates team productivity and results in faster deal closures. They also play a role in improving client communication and reducing missed leads.
- AI-driven insights: Innovative tools use significant data to analyze market trends in detail. This gives accurate information regarding property listings and prices.
- Virtual tours: Augmented reality and 3D walkthroughs enable remote clients to get a better visualization of the property. This results in faster decisions.
- Automated lead management: Advanced tech platforms ensure no delay in lead management from first contact to the final closing.
- Property listing management: Modern cyber solutions power up transaction processes through digital document management and e-signatures.
Benefits for real estate professionals in Lincoln
The right execution of strategies helps in achieving long-term success in Lincoln's real estate market. This includes the implementation of excellent technical and marketing solutions to provide customer support. Given below are a few innovative opportunities for real estate professionals to succeed in Lincoln’s market.
- Software solutions: Leveraging a modern growth platform for real estate helps companies with the management of overall sales and commission. Agents can track performance and client interactions using customizable dashboards.
- Brand visibility and niche focus: Boosting online visibility will enhance the brand image and increase business reach to new users. Focusing on a specific neighborhood or property type helps firms to develop expertise in it.
- Marketing solutions: Implementing digital marketing solutions like SEO websites, targeted ads and social media campaigns can increase the number of new leads.
One step ahead
Lincoln's real estate market looks promising for prospective buyers and sellers. The affordable nature of the city offers diverse lifestyle options for new residents. Adopting productive tech solutions will help firms provide the right guidance to clients. Efficient software applications help in achieving favorable results. Real estate professionals can solve the common market challenges using these innovative solutions.
Disclaimer: Retyn does not promote or support any of the companies or services mentioned in the list. The data presented is compiled through online and market research and does not reflect our priorities in any manner.
